Retail / Apparel - Mac Lewis Creative

R E T A I L , A P P A R E L A N D E C O M M E R C E

Creative Direction and Design of 360 Apparel Campaigns

I oversaw the creative direction of FaZe Clan and Clout Gangs merchandising campaigns. This included lifestyle and studio photoshoots, look book production and designs, social media and other digital and print content/assets. Below are some samples of work from a few of those campaigns.

More imagery/video/graphic samples for the above campaigns and look books are available on request.

Creative Direction of Clout Gang & FaZe Clan Apparel Designs

I lead all the creative and design work for the brand's apparel and merch drops as well as overseeing the color, quality and other specifics of the garments. Below are a few examples of some of the designs.

Full image/graphic samples for these (and many more) apparel designs and campaigns are available on request.

Creative Direction of the Clout Gang/FaZe Clan Brands Ecommerce platforms, marketing and merchandise design

I ran all photoshoots for online apparel and merch sales. That included lifestyle, studio, product shoots for all their Ecommerce sites, as well as all the marketing and promotional materials around them.

Full imagery/video/graphic samples for the above Ecommerce campaigns and designs are available on request.

PLAYBOY RETAIL /APPAREL

Creative Direction of Playboy Retail and Merchandising

Creative direction and design of cross brand / cross platform 360 campaigns, projects and collaborations with a number of brands and companies. Combining the design and art direction of Playboy with the aesthetic of the accompanying brand to create everything from lingerie to cuff links. As well as creative direction and design of event locations, invitations, decor and other materials and products.

BURTON x PLAYBOY

A collection of technical winter essentials featuring Playboy magazine covers, the iconic Playboy Rabbit Head and more.
Plus limited edition Playboy snowboards as well as two big events to launch the line in Chicago and Los Angeles.

Link

FLEUR DU MAL

Collaboration with luxury lingerie brand Fleur du Mal for a collection of 17 products including bras and panties sets,
body suits, robes and bunny ears, available in various colors, prints and fabrics. Accompanied by multiple photo and video
shoots and supported by an Instagram campaign featuring influencers Dominique Jane, Alix Brown, Brandee Brown,
Chelsea Leyland, Noot Seear and Scout Willis.

Link

MARC JACOBS X PLAYBOY 60th ANNIVERSARY

A collaboration with Marc Jacobs, Mert and Marcus and Kate Moss to create Limited Edition boxed and signed issues / T Shirts / Posters
and more, with the proceeds going to the amfAR chairity.
Link and Link

Playboy's 60th Anniversary Parties and Events

In addition to the retail and promotional products, we curated, directed and designed materials for large scale parties and promotional events that took place
across Los Angeles and London.
Link and Link

Los Angeles Events and Party

London Party

JOYRICH x PLAYBOY

Teamed up with LA streetwear brand Joyrich for multiple collections. Again, creating multiple photo and video shoots
at the Playboy Mansion, New York City and elsewhere.
Link

THE KOOPLES x PLAYBOY

My 2012 "Lips" cover was used for the design of a S/S launch for Kooples.

SUPREME x PLAYBOY

Multiple collaborations and collections with the famous street and skate-wear brand.
Link

GOODWORTH x PLAYBOY

Joined forces with lifestyle brand Good Worth to create a wide range of apparel and accessories. The collection includes everything from T-shirts and hats to keys and ashtrays. As always accompanied by a series of photo shoots for the look book and marketing purposes.
Link

HYSTERICAL GLAMOUR x PLAYBOY

Collaborated on a line of apparel for the Japanese market. Mixing Hysteric Glamour’s urban attitude with Playboy’s signature brand. Accompanied by events, look books and photo shoots.

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