Mac Lewis is an accomplished creative director with over seventeen years of experience developing and delivering smart relevant creative. He has a masterful storytelling ability across all platforms and excels in creative direction, creative leadership, brand identity development and design, content creation, photo + video shoot art direction, talent castings, apparel design, live event activations and 360 marketing campaigns with a focus working in the lifestyle, fashion and entertainment industries. Mac leads large teams of both in-house and freelance creatives, and is highly skilled at department organization, project management, creative leadership, budget management, workflow creation, mood-boards, staffing, and fostering key and beneficial industry relationships.  

• 17+ Years of Developing, Executing and Delivering Smart Relevant Creative
• Direct and Produce Large-Scale Visual Narratives
• Creative Direction
• Design Direction
• Creative Leadership
• Brand Identity Development and Design
• Content Creation Across All Platforms
• 360 Degree Campaigns
• Brand Evolution and Creative Strategy
• Photo + Video Art Direction
• Project Management
• Model and Talent Castings
• Mood-boards
• Event Activations
• Apparel and Merchandise Design
• Budget Management
• Department Organization, Mentorship, Hiring and Training
• Deep and Developed Network of Relevant Industry Talent and Collaborators
• Contract and Global Usage Negotiation
• Workflow Creation, Best Practices
• Trend Research and Implementation

Amuse/i.d./Vice Interview

Wired Interview

CNN Interview

Sports Illustrated Article

Huffington Post

PR Newswire Story

Lipsig Article

Lewis has won numerous awards for design and creative direction including SPD's Cover of the Year, Redesign Section of the year, multiple ASME's Cover of the months and most recently:

AD WEEK's "Hottest Reborn Magazine of 2016" - A head-to-toe revamp (sans nudity) has gained high-end advertisers and millennial readers, bringing new relevancy to the 63-year-old title.

The 2016 Folio: Marketing Awards
Playboy won Folio Marketing Awards for 2016 Marketing campaigns.
Winning Categories:
· Playboy x The Hateful Eight (The Weinstein Company) – Best Contest
· Playboy x Mafia III (2K Games) – Best Integrated Marketing
· Playboy – Best in Show

mlewis22@gmail.com