S E L E C T E D W O R K
Some of my favorite pieces of creative direction and design work that I have done.
For a more detailed look at any section of my work please click through the menu options on the home page.
Playboy Rebrand and Redesign
Concept, develop and deliver a complete rebrand for Playboy Enterprises and all of its creative content, marketing and branding from head to tail.
Branding of Two Worldwide Talent/Entertainment Groups,
FaZe Clan and Clout Gang
Led the creative on all branding and marketing for two global organizations, known predominantly for their celebrity YouTube personalities as well as their professional eSports players.
FaZe Clan is a brand at the intersection of mainstream gaming and pop culture with over 32 million followers on Twitter, 53 Million on YouTube, and 24 Million on Instagram. FaZe Clan's talent roster is quite diverse with celebrity YouTubers who produce daily lifestyle vlogs about gaming, music, fashion, sports, and entertainment. (FaZe Clan Sizzle Reel)
Clout Gang is a collaborative group of young content creators who are changing the culture by creating their own. Their individual talents and interests converge across fashion, music, entertainment, make-up, and lifestyle vlogging. They are walking flash mobs, able to shut down major intersections with their pop-up shops and whose lives are a constant stream of that inspires over 77 million fans worldwide.
I led and designed all of FaZe Clan and Clout Gang's branding and
marketing endeavors including their brand identity, brand books, style guides, logos,
color pallets, typography, sales decks, marketing templates, photo and video assets, various motion graphics and effects, apparel and marketing campaigns and more.
Reel
A mash up of the most recent stuff I was working on at Playboy.
Click Link Here
Password: maclewis
If you would like to view more video samples
Click Link Here
2014 Playboy Rebrand for its 60th Anniversary
and Redesign of Playboy Magazine
Selects from my first redesign of Playboy, in 2012. Bringing it back to relevancy
with big celebs, good photography and design.
V MAGAZINE AND VISIONAIRE
Below are some of my favorite pieces of work from V and VISIONAIRE
JOYRICH
Teamed up with LA streetwear brand Joyrich for multiple collections. Again, creating multiple photo and video shoots at the Playboy Mansion, New York City and elsewhere.
Link
THE KOOPLES
Lips cover design was used with Kooples for a capsule of unisex shirts, sweaters, jackets and more for SS/18.
FLEUR DU MAL
Collaboration with luxury lingerie brand Fleur du Mal for a collection of 17 products including bras and panties sets, body suits, robes and bunny ears, available in various colors, prints and fabrics. Accompanied by multiple photo and video shoots and supported by an Instagram campaign featuring influencers Dominique Jane, Alix Brown, Brandee Brown, Chelsea Leyland, Noot Seear and Scout Willis.
MARC JACOBS X PLAYBOY 60th ANNIVERSARY
A collaboration with Marc Jacobs, Mert and Marcus and Kate Moss to create Limited Edition boxed and signed issues / T Shirts / Posters and more, with the proceeds going to the amfAR chairity.
Link and Link
In addition to the retail and promotional products, we curated, directed and designed materials for large scale parties and promotional events that took place across Los Angeles and London.
Link and Link
Circus Media Brand Design and Art Direction
Marketing, editorial and multi media materials and over all look for start up company Circus Media LLC. Circus is an entertainment magazine, website, video, UX and in cinema content company. The Circus media eco-system creates entertainment content starting with a premium print magazine targeted to the film fan. Enhanced digital copies available online, including articles, galleries and videos. Larger-than-life video formats appearing domestically on 14,500 big screens in theaters nationwide. And lastly, a native mobile app that propesl the Circus brand directly into the hands of consumers where they can indulge, subscribe and connect.
2010 Redesign of Los Angeles Magazine
For a more detailed look at my work please view the other pages of my site from the main menu or if you would like to see anything in particular I can send you more samples if you inquire.