Branding - Mac Lewis Creative

B R A N D I N G

Complete Rebrand and Redesign of the Iconic Playboy Lifestyle Brand

Redesign of all Print media and Marketing/Branding materials.

Redesign of all of Playboys digital platforms including its multiple websites.

Redesign of all of Playboys Social Media presence and appearance on all platforms

Redesign of our apparel and merchandising endeavors, partners and designs.

Samples of the rebranded Playboy

Playboy ReBrand Event Activations

More samples of Playboy's ReBranding are available on request.

Playboy Brand Collaborations

Samples from a variety of brand collaborations and campaigns we did. Working with companies such as Supreme, Joyrich, Kooples, Fluer du Mal, Marc Jacobs and more.

JOYRICH x PLAYBOY

Teamed up with LA streetwear brand Joyrich for multiple collections. Again, creating multiple photo and video shoots at the Playboy Mansion, New York City and elsewhere.
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FLEUR DU MAL

Collaboration with luxury lingerie brand Fleur du Mal for a collection of 17 products including bras and panties sets, body suits, robes and bunny ears, available in various colors, prints and fabrics. Accompanied by multiple photo and video shoots and supported by an Instagram campaign featuring influencers Dominique Jane, Alix Brown, Brandee Brown, Chelsea Leyland, Noot Seear and Scout Willis.

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SUPREME x PLAYBOY

Multiple collaborations and collections with the famous street and skate-wear brand.
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Playboy Pinky Ring with Supreme

Special edition ring designed for Supreme.

THE KOOPLES x PLAYBOY

The Lips cover was used for the design of a 2017 S/S launch for The Kooples.

BURTON x PLAYBOY

A collection of technical winter essentials featuring Playboy magazine covers, the iconic Playboy Rabbit Head and more. Plus limited edition Playboy snowboards as well as two big events to launch the line in Chicago and Los Angeles.

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Clout Gang Branding

Led the branding, marketing and other creative assets for the Clout Gang Brand. This included brand books and style guides covering everything from brand identity and messaging to color pallets, typography and logo usage.

Sample pages from the Clout Gang Brand Book

Full Clout Gang Brand and Style Guides are available on request if you would like to view in more detail.

More Clout Gang branding design, photography and video are available on request.

FaZe Clan Branding

I created all the branding, marketing and other creative for the FaZe Clan Brand. This included brand books and style guides covering everything from brand identity and messaging to color pallets, typography and logo usage as well as marketing and promotional photography and design.

FaZe Clan Sizzle Reel

Some sample pages from the FaZe Clan Brand Book

Full FaZe Clan Brand and Style Guides are available on request if you would like to view them in more detail.

More FaZe Clan branding samples are available on request.

Playboy Fine Art Collaborations (Branding)

While at Playboy, I worked on a number of fine art projects and installations with world renowned artists. Below are just a few examples of some of those projects with Richard Prince, Richard Phillips,
Wes Lang, Ryan McGinness and more.
More samples are available on request.

Guerrilla Marketing Campaigns

Playboy Brand Guides and Style Guides

Concept, development and design of multiple style guides for both internal and external use at Playboy and with our worldwide partners. Covering everything from how to create on brand imagery and video content to how to properly use the Bunny Head logo and Playboy fonts.

Full Playboy brand guides and samples are available on request.

Branding and Design of Entertainment and Media Company, Circus Media

Art directed and designed the marketing, editorial and multi media materials and over all look for start up company Circus Media LLC. Circus is an entertainment magazine, website, video, UX and in cinema content company. The Circus media eco-system creates entertainment content starting with a premium print magazine targeted to the film fan. Enhanced digital copies available online, including articles, galleries and videos. Larger-than-life video formats appearing domestically on 14,500 big screens in theaters nationwide. And lastly, a native mobile app that propesl the Circus brand directly into the hands of consumers where they can indulge, subscribe and connect.